PAYME THE BIGGEST LAISEE OF ALL

PAYME'S WEB 3.0 CNY EXPERIENCE

Facing a saturated Chinese New Year e-wallet market and a smaller merchant network, PayMe needed to cut through the clutter and drive app downloads.

Our solution was a blend of disruptive innovation and Web 3.0. We created an immersive virtual temple, uniting Hong Kong in a singular digital portal for digital games and NFTs. PayMeow as the God of Fortune, he brough alongside a squad of 'Gods' (Food, Shopping, Play, Fun) to amplify PayMe's merchants cover a wide range of pillars.

The heart of this experience was a mega QR code – the city's largest – which visually beckoned fans with a story of connectivity, innovation, and the chance to grab exclusive merchant vouchers, truly positioning them as "the biggest laisee of all." To kick off this groundbreaking campaign, we also hosted Hong Kong's first-ever metaverse press conference, bringing together clients and KOLs in a truly immersive digital environment. This transformed a traditional offering into a cutting-edge, engaging experience.

AWARDS
2023 EFFIE HK AWARDS
Silver - Banking and Financial Services 
Silver - Seasonal Marketing
2023 MARKETING EXCELLENCE AWARDS
Marketer of the Year
Gold - Integrated Marketing 
Gold - Out-Of-Home 
Gold - Experiential Marketing
Gold - Customer Engagement
Silver - Interactive Marketing
Silver - Innovation
Silver - Customer Experience
Bronze - Advertising
Bronze - Gamification
2023 iAB HONG KONG DIGITAL AWARDS
Gold - Best Use of MarTech