PRUDENTIAL: WATCH OUT!

Building on Prudential’s global brand platform, "Always Listening. Always Understanding," this product campaign was crafted to be deeply relevant to the Hong Kong context. We tapped into a prevalent insight among Hong Kong parents: their constant concern for their children's safety and future well-being, often expressed through the common phrase "Watch out" (睇住呀).

Our light-hearted commercial playfully leveraged this phrase, which parents commonly use when guiding or protecting their children. By doing so, the campaign subtly conveyed Prudential's deep understanding of parents' constant vigilance and their desire to secure their child's future, directly linking to the needs addressed by the child's saving plan.

AWARDS
2016 TVB Most Popular TV Commercial Awards