ORBIS: VOICE NAVIGATION RAIDO CAMPAIGN

For Orbis World Sight Day, this radio campaign aimed to drive donations by fostering profound empathy for the visually impaired. We utilized the familiar concept of voice navigation, a common tool for sighted individuals, to dramatically illustrate its irrelevance for those who cannot see.

Through compelling soundscapes, the campaign immersed listeners in the struggle of navigating a simple route without sight, directly contrasting it with the ease of typical voice guidance. This powerful experience aimed to highlight daily challenges and inspire support for Orbis' vital work.

2021 KAM FAN AWARDS
Merit - Radio & Audio - Radio Commercial Campaign