ORBIS: THROUGH THEIR EYES

How can we truly understand the plight of people living with incurable blindness? This campaign aimed to answer that by enabling firsthand experience of visual impairment.

We developed a comprehensive, through-the-line experience, translating the realities of various eye diseases (such as Glaucoma, Trachoma, Cataract, Strabismus, and Cornea) into tangible perceptions. From specially designed print visuals and an interactive app filter to a simple physical badge, each element allowed participants to momentarily "see" the world through the eyes of those affected, fostering profound empathy and understanding.

2012 CANNES LIONS
Bronze - Press - Craft Typography
2012 ADFEST
Best Use of Typography - Single - 'Knots'
2012 EFFIE HK AWARDS
Silver - Government Services / Non Profit Organizations
Bronze - The Brand Experience
Bronze - Good Works
Bronze - Small Budgets
2011 KAM FAN AWARDS
Bronze - Poster Campaign
Merit - Poster Single - 'Strokes', 'Chaotic' & 'Dilution'
Merit - Typography – Strokes & Puzzle
Merit - Design / Art Direction – Knots & Puzzle
2012 MARKETING MAGAZINE'S AGENCY OF THE YEAR AWARDS
Best Idea - Mobile
Best Idea - Newspaper
Best Idea - Magazine
2012 MARKETING MAGAZINE'S MOB-EX AWARDS
Most Creative App