HENDERSON LAND: THE VANTAGE

What does a new home mean to our target audience? It's a sense of confidence and reassurance, the beginning of one's own life. This insight led to the core concept: "Welcome aboard to your new home – a place that lets you take full control of your destination, to be the captain of your own ship." This powerful metaphor culminated in the tagline for The Vantage: "Steer Your Own Course."

2018