HENDERSON LAND: HOME WHERE LOVE RESIDES

This was the first thematic campaign for Henderson Land. As one of Hong Kong's largest property development companies, we aimed to build their brand love on an emotional level, fostering a positive association that would extend to their various upcoming property projects. We came up with the idea that Henderson Land doesn't just build great properties; it builds great homes, where love resides, always providing strength and fostering a great family.

My responsibilities in this project spanned from Chinese tagline creation to TVC idea development and production.

2014