COW & GATE MILK+NEW LAUNCH

For the launch of Cow & Gate's new Milk+ product, our strategy began with a fundamental insight: 'Kids Are Not Adults.' They require tailor-made nutrition for optimal absorption and growth. From this truth, we crafted the central creative idea: 'Let Kids Be Kids.' This platform championed the belief that everything in a child's world – from play to nutrition – should be designed 'in kids' way,' truly supporting their unique developmental needs.

To bring this philosophy to life, we transformed the product's pack design into 'Cow Cow,' a vibrant brand ambassador. We then created Cow & Gate's first-ever series of 3D animated videos, building Cow Cow into a beloved best buddy for kids through engaging storytelling. This approach powerfully communicated Milk+'s unique benefits, resonating deeply with parents by championing a child-centric path to growth and well-being.

Deliverables: Online Videos. 6-second Bumper Ads. Digital & Social Activation. Facebook Posts. POSM. Promotion Booth. Mascot.

2017