ASIA MILES: TRANSFORMING A BRAND

From 2018 to 2021, Asia Miles was my key account, where I led daily creative solutions to achieve a pivotal brand transformation. The goal was to evolve Asia Miles from a transactional frequent flyer program into an emotionally engaging lifestyle partner. This was accomplished through engaging, strategic content and innovative experiences across diverse digital channels, leveraging data algorithms to target various segments.

Over these years, we developed hundreds of online and offline campaigns and content pieces – including eDMs, social posts, banners, and videos – for the Hong Kong, China, and Taiwan markets. These efforts spanned all of Asia Miles' pillars and partners, resulting in remarkable brand movement towards its goal and a significant increase in engagement.